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CALL FOR PAPERS | Hidden Champion in the Connected World
Date:2018-06-25 Readed:477 【Print

Theme: Hidden Champion in the Connected World

Time: Oct.22-Oct.23, 2018

Venue: Zhejiang University, Hangzhou, China


Symposium Chairs

Prof. Xiaobo Wu

National Institute for Innovation Management (NIIM), Zhejiang University, China

Prof. Danica Purg

International Association for Management Development in Dynamic Societies (CEEMAN), Slovenia


Looking at the list of the most admired companies in the world published annually by Fortune magazine, we may conclude that an excellent company must be well-known corporate giants. Similarly, the majority of literature has focused on these larger companies, since much of whose information was publicly available and their histories were relatively easy to etch out. But, as economists had long recognized, the engine of economic growth for many nations were the flourishing strata of small and medium-sized companies. What are the lessons here? This opened the research in the field of hidden champion. Hidden champions, described by Hermann Simon as companies whose market dominance belies their low profiles, are considered as an important issue in both business and academic fields in recent years. Despite the international interest in this topic, empirical research is astonishingly scarce –even in Germany. As a consequence, to the best of our knowledge, the factors that induce a company to be a hidden champion and how these firms develop in the connected world have not been empirically validated to date. We seek to showcase work that informs these issues, and topics of interest include but are not limited to the following issues:

- Leadership of Hidden champions

Ÿ- Craftmanship and innovation

Ÿ- Hidden champions in global market

Ÿ- Hidden champions in the era of Internet

Ÿ- International marketing of hidden champions

Ÿ- Competitiveness of hidden champions

Ÿ- From hidden champions to corporate giants

Ÿ- Case study of hidden champions

- Hidden champions in family business



July 31, 2018: Deadline for Full Paper Submission

August 15, 2018: Notifications of Acceptance

August 31, 2018: Deadline for Normal Registration/Hotel Block


Registration Fee

Early bird - Before 15 Sep. 2018

Regular rate - After 15 Sep. 2018




Symposium Organization

- National Institute for Innovation Management (NIIM), Zhejiang University, China



- China National MBA Education Supervisory Committee


Program Committee (sort by the last name)

Ÿ- Rubén Ascúa, International Council for Small Business, Argentina

Ÿ- Alenka Braček Lalić, IEDC-Bled School of Management, Slovenia

Ÿ- Takahiro Fujimoto, University of Tokyo, Japan

Ÿ- Elizabeth Garnsey, University of Cambridge, UK

Ÿ- Mike Gregory, University of Cambridge, UK

Ÿ- Keun Lee, Seoul National University, Korea

Ÿ- Arie Lewin, University of Duke, USA

Ÿ- Franco Malerba, Bocconi University, Italy

Ÿ- Mammo Muchie, Tshwane University of Technology, South Africa

Ÿ- Irina Sennikova, RISEBA University of Business, Latvia

Ÿ- Geon-Cheol Shin, Kyung Hee University, Korea

Ÿ- Steven Si, Bloomsburg University of Pennsylvania, USA

Ÿ- Hermann Simon, Simon-Kucher & Partners Strategy and Marketing Consultants, Germany


Organizing Committee(School of Management, Zhejiang University)


Dr. Jian Du

Vice Secretary:

Dr. Linan Lei

Ms. Minxia Tang

Dr. Shenjiang Mo


If you have any questions, please contact:

Email: /

Tel: (+86)571-8820 6889


Paper is required to be submitted to:


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